The Department of Business Administration Technologies at Alnoor University organized a seminar to promote marketing creativity

The Department of Business Administration Techniques at Alnoor University organized, on the morning of Wednesday 25/2/2026, a panel discussion entitled (Marketing Agility in Enhancing Marketing Creativity,) in the presence of Professor Dr. Muwafaq Alsaydiyah Dean of the College of Technical Management.
Chaired the session Assistant Professor Dr. Sultan Abdulrahman Fathi,While its scientific themes were presented by Professor Dr. Mohammed Abdulrahman, and,Assistant Lecturer Sajaa NashwanThe speakers addressed the concept of marketing agility and its importance in enabling organizations to respond rapidly to market changes, as well as its role in developing flexible marketing strategies capable of achieving a sustainable competitive advantage.
The panel discussion included the presentation of applied models and practical mechanisms for employing modern analytical tools and digital technologies to support marketing decisions, as well as discussing ways to enhance creative thinking among the department’s students and link it to real-world practice.
The event witnessed remarkable interaction from the attendees, affirming the college’s commitment to supporting scientific activities that keep pace with the rapid developments in the business environment.