Department of Media and Government Communication
Leading the effort to build a positive and impactful image of the government entity through professional media and effective communication that keeps pace with the public’s aspirations.
Communicating the government entity’s message to the public clearly and transparently, while enhancing internal and external communication through advanced media tools, effective partnerships, and communication strategies grounded in professional values and objectivity.
Enhancing the institutional image for the government entity among the local and international community.
Highlighting achievements and initiatives and government projects with transparency and professionalism.
Achieving effective communication with the media, the public, and beneficiaries.
Media Crisis Management With skill and professionalism to protect the entity’s reputation.
Developing media content In line with modern trends and the institutional identity.
Building media partnerships A strategy with local and international media organizations.
Raising internal awareness Promoting a culture of communication and awareness of the importance of the media role among the organization’s personnel.
Monitoring and analyzing media content related to the entity and proposing appropriate recommendations.
Leveraging Digital Media and social media platforms effectively and innovatively.
The Media Division is one of the organizational units within the institution or government department. It is responsible for implementing media and communication activities both inside and outside the institution, with the aim of highlighting its role and achievements, and building a positive public image among the public and the media.
The Public Relations Division is an organizational unit within the institution’s administrative structure, responsible for building and strengthening positive relationships between the institution and its internal and external audiences. It aims to enhance the institution’s public image and increase its engagement with the community through organizing events, maintaining ongoing communication, and addressing relevant humanitarian and social aspects.
The Audiovisual Media Division is a specialized unit within the Media or Corporate Communications Department. It is responsible for producing and managing media content delivered through visual (video) and audio (sound) media, with the aim of documenting the institution’s activities and conveying its messages in creative and engaging ways that enhance audience interaction and highlight the institutional identity.