A faculty member at Alnoor University publishes a scientific research paper in a Malaysian journal

Assistant professor Assistant Professor Dr.Jarjees Omair Abbas,faculty member at the College of Administrative Technology At Alnoor University, a scientific research paper entitled:
The Role of Digital Marketing Transformation in Achieving Competitive Advantage for the Educational Institution: An Analytical Study of the Opinions of a Sample of Faculty Members at Alnoor University
The research highlights the role of digital marketing transformation in achieving a competitive advantage for educational institutions through an analytical study of the opinions of a sample of faculty members at Alnoor University. It underscores the importance of utilizing modern digital tools and technologies to improve institutional performance and enhance the competitive capacity of universities.
The research was published in the Malaysian journal Jurnal Economi, Bisnis dan Pendidikan, in a scientific step that reflects the research presence of Alnoor University faculty members in international scientific journals and underscores the university’s commitment to supporting scientific research and expanding the contributions of its academic staff to studies related to recent developments in management, marketing, and education.
This scientific participation comes as part of Alnoor University’s efforts to enhance its research and academic output and to engage with international scientific platforms, thereby contributing to strengthening its academic standing and advancing research and development pathways across its various disciplines.