A Faculty Member from Alnoor University Publishes a Scientific Research Paper in a Peer-Reviewed Indonesian Journal

Dr. Jargis Umair Abbas, a faculty member at College of Administrative Technology at Alnoor University, a scientific research paper in the Indonesian peer-reviewed journal Jurnal Ekonomi, Bisnis dan Pendidikan, Volume (6), Issue (8), 2026, entitled:
The Role of Artificial Intelligence in Enhancing Customer Value: The Mediating Role of Customer Insight – An Applied Study on the E-Commerce Sector in Iraq
The research examined the role of artificial intelligence technologies in enhancing customer value by investigating the mediating role of Customer Insight and applying this approach to the e-commerce sector in Iraq. This contributes to providing scientific insights into the use of modern technologies to improve marketing performance and enhance the value delivered to customers.
This scientific achievement comes within the framework of the ongoing research activities of the academic staff at Alnoor University and their commitment to publishing in peer-reviewed scientific journals. It further enhances the university’s presence in international scientific forums and contributes to advancing scientific knowledge through high-quality research and rigorous studies.