University faculty members produce research that often addresses real-world problems and proposes solutions, contributing to societal development. Such research needs effective marketing to connect researchers with potential users and beneficiaries, such as official bodies and companies. To facilitate this, Al-Noor University has established the Scientific Products Marketing Unit. This unit is responsible for managing and promoting the scientific outputs of faculty members, particularly those offering solutions or advancements relevant to various sectors.
The unit operates by implementing several procedures to streamline the marketing of scientific products. It starts with preparing a specialized form that captures detailed information about each research project, according to a template provided by the relevant ministry. Researchers complete this form and submit it to the unit, which then handles the promotion of their scientific achievements. The unit utilizes various methods, such as cataloging, scientific exhibitions, and conferences, to showcase these outputs and connect them with interested individuals and companies. This approach ensures that scientific research is effectively utilized and that researchers can benefit from their work while maintaining ownership and recognition of their contributions.