In the presence of Professor Dr. Yassin Taha Al-Hajjar, President of Alnoor University, and as part of its efforts to raise awareness of promising investment opportunities in the sports sector and keep pace with rapidly advancing technological developments, the Department of Physical Education and Sports Sciences at College of Education . On the morning of Tuesday, November 10, 2026, a scientific lecture entitled “Investment in the World of Sports and Digital Transformation” was delivered by Professor Dr. Nazim Shakir Al-Wattar, Head of the Department.
The lecture explored investment opportunities in the sports sector and the qualitative transformations it is undergoing as a result of modern digital technologies. It also highlighted the role of digital transformation in developing sports institutions and facilities, opening up new investment opportunities, and enhancing the efficiency of sports management and marketing.
The lecture also highlighted the importance of leveraging technology and innovation in the sports industry, contributing to keeping pace with global developments and capitalizing on the economic and developmental opportunities offered by this sector.
This event is part of the academic activities that Alnoor University is committed to organizing to enhance academic knowledge and link sports disciplines with modern developments and the requirements of the labor market.
