A faculty member at Alnoor University publishes a scientific research paper in a Malaysian journal

Dr. Jargis Umair Abbas, a faculty member at the Technical Administrative College of Alnoor University, published a scientific research paper entitled:
“The Role of Digital Marketing Transformation in Achieving Competitive Advantage for the Educational Institution: An Analytical Study of the Opinions of a Sample of Faculty Members at Al-Nour University”
The research highlights the role of digital marketing transformation in achieving competitive advantage for educational institutions, through an analytical study of the opinions of a sample of faculty members at Alnoor University. This reflects the importance of employing modern digital tools and technologies to develop institutional performance and enhance the competitiveness of universities.
The research was published in the Malaysian journal Jurnal Economi, Bisnis dan Pendidikan, in a scientific step that reflects the research presence of Alnoor University’s teaching staff in international scientific journals and underscores the University’s commitment to supporting scientific research and expanding the contributions of its academic staff to studies related to recent developments in management, marketing, and education.
This scientific participation comes as part of Alnoor University’s efforts to enhance its research and academic output and engage with international scientific platforms, contributing to strengthening its scientific standing and advancing research and development across its various disciplines.